Natural Glow Salon/Retail Space
Research shows that customers jump from one brand to another according to visual attraction, successful brand imaging, or current price promotions. Our solution to enticing customers is a brand called Natural Glow that will help them create their ideal image of themselves consistent with their true nature to the point that other products would seem like an obvious mismatch. Natural Glow shows concern for their beauty needs, health, and interest in the environment. The retail space for the brand will reflect this approach by creating a natural, fresh, and relaxed feel with a unique character that will differentiate it from the overly uniform and soulless corporate feel of other major brands.
The inspiration for this space is water – the component that constitutes approximately 70% of the human body. The energy will flow freely through the semi-open space which is shaped to resemble waves and rings on the water. The long, curvy horizontal lines of product displays will travel through the whole space, resembling the rhythm of waves and suggesting relaxation and positive energy. The calming light and muted tones will contrast with fresh, lively accent colors, drawing attention to product displays and providing the feeling of energizing relaxation. Rhythmic patterns of products on the shelves will enhance that feeling while giving the impression of harmony and balance. The furnishings will have smooth, curvy, organic lines giving the space the feeling of lightness and flow. They will provide enough storage space to avoid any clutter in the visible areas and let the eye flow freely through the space. The service stations placed towards the back and sides of the salon will appear neutral – almost unnoticeable. The emphasis will be placed on the central column turned into a large, strikingly designed product display for novelty products. The display will be visible from almost all parts of the store. Its central location and vertical orientation will add stability to the space, but at the same time it will be animated by flowing water that will create interest and draw customers to see the new products.
The illumination inside the water column, along with various light sources placed in display shelves and around service and check-out areas, will provide light points which draw attention to particular interest areas. All the lights reflecting on various surfaces will create a play of light and shadow that will make the retail space vibrate with positive energy. The entire atmosphere of relaxation and positive energy will help customers discover their true nature, bring out the best in them, and make them want to keep coming back to the store to take more and more products home.
Brand Development Concept
- Differentiating from other brands
- Building customers’ loyalty by helping them find and enhance their personal assets
- Creating a space that will facilitate this process by providing relaxation and immersion in positive energy